By integrating AI across the funnel, Stitch Fix, the online personal styling platform, reported a 9% year-over-year increase ...

As marketers rushed to respond to new tariffs, outside-the-box brand refreshes, classic TV ads and other tactics helped set ...

Here are five real-world examples of impact-based marketing campaigns to show you what it looks like in action. 1. Dove’s “Real Beauty” campaign . Dove didn’t do anything flashy.

Example: A marketing agency tests messaging variations in a text ad campaign for a client. They create multiple ad sets with different headlines, descriptions and CTAs.

Love them or hate them, these advertising campaigns all delivered major boosts to profits, and in some cases changed the ...

Visit Duluth and Madden Media are launching a series of advertisements laden with wordplay and references to signature ...

Familiarize yourself with marketing essentials and learn how to drive business growth. Browse Investopedia’s expert-written library to learn more.

A 360-degree marketing campaign means using all sorts of ways to talk about your brand, like TV, phones, the internet, and ...

Energy-drink maker Celsius is reaching beyond its core audience of athletes and other gym-goers in what it says is its biggest ad campaign yet. “Live.Fit.Go” is meant to court “the everyday ...

Exposing consumers to digital ad campaigns multiple times increases brand awareness and purchase intent, but the benefits diminish after a certain point, according to recent research from Nielsen. The ...

Maximize Facebook ad success with a structured approach: clear objectives, segmented targeting, diverse formats, and continuous optimization for scalable growth and improved ROAS.