Disney said it is expanding its “Magic Words” advertising feature, introduced last year, to live programming. That and other innovations were touted by the media giant Wednesday at its fifth ...

Meta also declined to share the eligibility requirements for Facebook's reels ads program — except that it is invite-only. It's no secret though that Meta is making strides here. In March ...

The reality is, programming makes or breaks a station’s ability to sell advertising. I’ve seen plenty of “studies” that show AM/FM radio still brings in more ad dollars than Spotify or ...