Disney said it is expanding its “Magic Words” advertising feature, introduced last year, to live programming. That and other innovations were touted by the media giant Wednesday at its fifth ...

Meta is testing a new payout model for its Ads on Reels monetization program that pays creators based on the performance of their public Reels, not the earnings of ads on their Reels, the company ...

Meta also declined to share the eligibility requirements for Facebook's reels ads program — except that it is invite-only. It's no secret though that Meta is making strides here. In March ...

The reality is, programming makes or breaks a station’s ability to sell advertising. I’ve seen plenty of “studies” that show AM/FM radio still brings in more ad dollars than Spotify or ...