Although fewer companies fly the skyward tow ads, those who do claim business is booming and data backs them up.

Banner ads’ next generational leap came with the arrival of programmatic advertising in the late 2000s, transforming them into a data-driven, highly targeted marketing channel.

OAAA’s Agency Council will provide industry guidance on emerging media trends, investment and planning strategies, and ...

KFC Canada stages a Bridgerton-style bacchanalia for its latest "finger lickin' good" campaign from indie AOR Courage.

Learn more about the biggest advertising agency stocks of the day based on premarket, during, and aftermarket prices.

Banners rarely work alone. They often complement other marketing tools like flyers, social media, email campaigns, and ...

In the latest sign of massive change among ad agency hold cos, Mark Read is stepping down as leader of WPP. We unpack the impact of AI on agency hold cos and media, including WPP Media’s prediction ...

Actor Park Seo-jun is seen in this photo provided by Netflix. (PHOTO NOT FOR SALE) (Yonhap) SEOUL, July 3 (Yonhap) -- South ...

Dubbed "the book big ad agencies don't want you to read," Sneider's work exposes the inefficiencies built into the traditional agency model and offers a practical alternative that has already ...

The creative ad agency behind campaigns for "Sinners," "Anora" and big Hollywood franchises has become 100% owned by its staff.

In each victory, Almeida (5-1) finished his opponents in the opening round; four came by submission, and one by ground and ...

Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions of people worldwide every day. Reuters provides business, financial, ...