The add-to-cart button is fundamental to the online shopping experience. Button size, color and font choice all influence whether consumers decide to add a product to their digital shopping cart or ...

Bigger add-to-cart buttons work. The larger and more eye-catching they are, the more responsive Web visitors will be. That means higher conversion rates, lower shopping cart abandonment, more revenue.

Best Buy is enhancing the convenience factor for shopping on its application by allowing users to add items to their cart by simply holding an icon, reflecting how retailers are looking to drive ...