“As of this week, we’ve upgraded all Google Ads non-last click models, including data-driven attribution, to support YouTube and Display ads.

It’s still early in the online advertising “app” model business, but the reasoning for it is clear from a platform’s perspective. The more app companies that you have building products for your ...

The first-ever programmatic in-game advertising campaign to be independently verified has seen a 23% increase in viewability of ads — compared to traditional digital advertising. In the pilot, in-game ...