These insights can then be used for creative optimization. Bias identification: We know AI can perpetuate negative societal bias, but it can equally be used to limit bias in creative. Once AI knows ...

In our 'Creative Conversations in Advertising' series, award-winning Creative Director Tescia Deák and Entrepreneur magazine Editor-in-Chief Jason Feifer talk about the power of hijacking ...

Stars like Kristin Chenoweth and Joshua Jackson share their nostalgia for soda and love of Olipop in a campaign inspired by ...

Daboll notes that Adobe recently predicted that the number of ads will increase 5 times in the next 2 years alone. He states, “What’s new is that we can now leverage AI correctly to handle ...

This helps me constantly draw creative inspiration from the world around me. - Bryanne DeGoede, BLND Public Relations 14. Traveling To Gain New Perspectives And Ideas Travel, travel, travel!

Considering that Facebook has captured one of the largest advertising audiences on the world wide web (an estimated 2.91 billion people) for an astonishingly competitive cost per click of $0.43 ...

This is something you see in movies, and here I am.” Amazon said its ad was produced by the company’s internal creative team in partnership with production company Hungry Man.

This new era of creative proliferation calls for brands to rethink their design process. Creative teams must be more scalable to design unique ads for every channel, ad format, funnel stage, and ...

The ad industry has for years sought an ad creative taxonomy to help manage creative ad delivery across linear and streaming. “As we automate the [creative] supply chain, it’s really critical that we ...