A communications software platform supplier uses intent and engagement ... Performance management: The ultimate test of ABM programs is whether investments in account-based marketing outperform more ...

The popularity of account-based marketing in B2B is increasing—for good reason. It's highly effective because it relies on communication that targets carefully and narrowly defined audience groups ...

2. Positioning and messaging firm attracts new clients using an account-based marketing approach Lawson Abinanti, president of Messages That Matter, a positioning and messaging firm that serves B2B ...