About Us & Contact Pages. There’s a lot of things that people feel are “important to Google” that really aren’t important. For example, ...

Just about every business website has an "About Us" page or section, but most of these are missing a key ingredient that will help turn visitors into customers. Last week, I spoke at the big web ...

An About Us page can include a wide array of information, but the most common sections to include are: Who you serve and what you do for them. Your brand story/history, including how you got started.

Your "about us" page is where the world clicks to learn about your business, which can mean the potential loss or gain of a client. Here's how to take yours from bad to good.

8 Ways to Improve Your ‘About Us’ Page. Chances are, it’s one of the most-visited pages on your site. It’s probably also the weakest. Here’s how to fix it.