Explore how real-world brands are using AI to understand their audiences, anticipate churn and personalize at scale.

But what if we stepped back and thought about using scenarios as a creative way to segment the market? After all, different customer sets face different ... But what if that weren't the case? What if ...

The starting point for those studies is your customer-segmentation model. After you decide which approach to use to measure migration, the process is a virtuous circle of analyze, segment, campaign, ...