Content, data, ads and more — see where genAI is innovating marketing and where it’s struggling to make an impact. The post ...

But what if we stepped back and thought about using scenarios as a creative way to segment the market? After all, different customer sets face different ... But what if that weren't the case? What if ...

To get a more practical glimpse of how CDP and CEP differ yet complement each other, let's consider three use-cases. Customer engagement platform ... By analyzing that data, the CDP can segment users ...

Admap regularly carries features on segmentation and a special feature in Admap... We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best ...

Understanding customer behavior is crucial for companies with Software as a Service (SaaS). Developing customized and successful marketing strategies relies on behavioral segmentation techniques, ...