The cookie sandwich brand’s videos — funny, disturbing, fever-dreamlike — rack up tens of millions of views. The secret is lots of lore without much sense, the campaign’s strategists explain.

In it, Mr. Nutter Butter chases a character named Aiden (a real fan who has commented on every post) who is in turn chasing a Nutter Butter cookie. The video now has 12.5 million views.

Ingredients 16 oz Package Of Nutter Butter Cookies, Chopped 6 c Rice Krispie Cereal 1/2 c Butter 2 bag Mini-marshmallows (10.5 Oz Each) ...

The Nutter Butter TikTok account is going viral for being absolutely unhinged Nutter Butter says it is “going where no other cookie has gone before.” Sept. 20, 2024, 10:28 AM PDT Joseph Lamour ...

Nutter Butter cookies are shaped like peanuts, which means they’re basically oval. To get them heart-shaped, you have to cut them in half on an angle, then flip one around.

There’s a truly unhinged account on TikTok trying to sell you cookies and conspiracy at the same time — and it belongs to none other than Nutter Butter. On Sept. 13, TikTok user Cassie ...

In it, Mr. Nutter Butter chases a character named Aiden (a real fan who has commented on every post) who is in turn chasing a Nutter Butter cookie. The video now has 12.5 million views.