Rewarded video offers a more standardized ad experience compared to some of Roblox’s other, more specialized formats, like its Portal placements, which transport players to different in-game worlds.

Starting next year, they can buy in-game video placements as well. “What’s amazing is how far we’ve come without advertising,” CEO David Baszucki told investors. Now, the plan is for Roblox to build ...

I designed a futuristic scene showcasing the Roblox ... ad formats haven't always been the right choice for app publishers, because they don't want to pull their audiences out of those games ...