An ad campaign from American Eagle featuring actress Sydney Sweeney has sparked backlash over what users on social media have deemed racist undertones — or overtones, some say. Much of the criticism has swirled around the campaign’s title: “Sydney Sweeney Has Great Jeans,

The advertisement, the choice of Sweeney as the sole face in it and the internet’s reaction reflect an unbridled cultural shift toward whiteness, conservatism and capitalist exploitation. Sweeney is both a symptom and a participant.