The title of the ad provoked a flurry of online discourse. Reactions ran the gamut from glee to accusations that the ads promote eugenics.

Sydney is the face of American Eagle’s latest denim ad campaign, which centers around the tagline: “Sydney Sweeney has great jeans,” as a play on “great genes.” There are a ton of pictures and clips you can still find on AE’s socials, but I’ll tell you about the ones getting the most backlash...

Sydney Sweeney’s new American Eagle ad campaign faces backlash over symbolism critics say resembles Nazi propaganda.