Why has American Eagle's denim campaign ad 'Sydney Sweeney Has Great Jeans' sparked controversy? Here what to know and what eugenics means.

American Eagle’s “great jeans” advertising campaign with actress Sydney Sweeney is at the center of the latest political firestorm online, drawing accusations of racial undertones in its messaging.

Actress Sydney Sweeney’s provocative new ad campaign for American Eagle leans into retro sexiness — and it’s sparking debate about eugenics and ‘wokeness.’