A new barrage of new, glitzy, celebrity-filled ads debuted during Super Bowl 59 on Sunday. Fox, which airs the game, said in November that it had sold out of ad spots — with more than 10 of those commercials costing advertisers $8 million apiece,

What worked? What didn't? We're sizing up all the ads from the Super Bowl here, from PuppyMonkeyBaby to the Seal seal.

In Mountain Dew's 2025 Super Bowl ad, singer Seal humorously transforms into a literal seal to perform "Kiss from a Lime," a playful twist on his hit "Kiss from a Rose." Set on Baja Beach, the 30-second spot features Seal serenading Becky G with the Baja Blast-inspired rendition, blending surreal visuals with a touch of nostalgia.