Really big win here for companies leveraging SMS to outreach with consumers for multiple purposes– but be careful because this rule will likely evaporate next April In Stamper v. Manus- Northwestern, ...

The initiative by TRAI seeks to transition from unverifiable offline consents to a reliable digital consent framework.

SMS, or Short Message Service, is the protocol that cellular phones use to send and receive text messages over a 2G, 3G, 4G, or 5G network. Unlike app-based messaging services, you don't need a ...

Both SMS and MMS are sent using cellular networks and thus require a wireless plan and a wireless carrier. If you send a traditional “text” message on your phone, it’s considered an SMS.

Telecom operators have implemented a new suffix system to help users distinguish between genuine and spam SMS. This measure, ...

SMS shouldn’t be used for information the user will need to reference later, such as receipts or confirmation codes. Compared to emails, SMS are easier to delete and harder to search through.

SMS Delivers Benefits To You As Much As The Customer. Less intrusive than a phone call and more convenient than an email, SMS has become an ideal way to establish customer relationships with your ...

A million two-factor authentication codes sent via SMS passed through an obscure third-party company. Here's how it happened and why it's a problem.

Although SMS remains the only way to be sure of reaching anyone with a mobile number, in any country, very few apps currently support it. That’s partly due to the age of the protocol, and partly ...