Top decision makers have mulled over a Perplexity acquisition, insiders say. It would be the biggest buyout in Apple history.

Apple Inc. has reportedly begun internal deliberations over a potential acquisition of Perplexity, a company valued at $14 billion.

A nearly 3-year-old AI startup has reportedly caught the attention of two of the largest and most influential tech companies, underscoring the fierce competition for AI talent and push to become leaders in what some believe will be the next major evolution of the internet.