Long-time Apple executive Kim Vorrath has been moved into the Apple Intelligence team following her successes on projects from Apple Vision Pro to the original iPhone.

Apple taps Kim Vorrath to enhance Siri’s AI, targeting feature upgrades and competitive alignment with rivals.

Apple Inc. (NASDAQ: AAPL) has taken a major step to strengthen its AI and Siri capabilities by making a notable leadership change. The company has appointed Kim Vorrath, a veteran executive with years of experience at Apple,

Apple Inc. executive Kim Vorrath, a company veteran known for fixing troubled products and bringing major projects to market, has a new job: whipping artificial intelligence and Siri into shape.Most Read from BloombergWhat Happened to Hanging Out on the Street?

Apple is making an executive change to try and improve its AI efforts and Siri. Kim Vorrath, who recently helped get the Vision Pro software out the door and has been at Apple for 36 years, has been brought over to Apple’s artificial intelligence and machine learning division and will serve as a “top deputy” to AI boss John Giannandrea,

Apple is making an internal staffing change that it hopes will improve Siri and its artificial intelligence offerings, reports Bloomberg.

The move helps bolster a team that’s racing to make Apple a leader in AI — an area where it’s fallen behind technology peers.

Apple Intelligence has arrived, but Siri and Apple’s AI suite of features are nowhere near the level of rivals