Some internet users have also accused AE of ripping off a 1980s Calvin Klein ad campaign starring supermodel Brooke Shields, SJ Denim reported. The ad showed a 14-year-old Shields rolling on the floor and trying to put on her jeans while discussing how “the secret of life lies behind the genetic code.”

American Eagle's latest ad campaign featuring Euphoria star Sydney Sweeney seemed, at first, like a normal fashion marketing campaign. It revolves around a simple pun: "Sydney Sweeney has great jeans".

Sydney Sweeney has fronted a new American Eagle ad campaign, featuring tight jeans, retro visuals and one very questionable pun that seems to have sparked a culture war.