The Louisville assembly plant is scheduled for an extensive retooling starting later this year to produce a new Ford

In today’s edition of What the Heck, we have the strange case of Ford wanting to put what is essentially a fake manual shifter in its electric vehicles. The company has secured a patent that aims to bring back a traditional element of driving – the feel of shifting gears.

Ford’s new electric vehicles could soon see a retro addition: manual gear shifters. A patent application from the automaker published this month details a gear shift for electric cars that mimics the appearance of a traditional stick shift — but without any gears to actualy switch between.

A Louisville Ford plant will undergo changes to prepare to build an electric vehicle. The retooling phase is expected to create worker layoffs.

Ford counters tariff fallout by launching public access to employee pricing on most Ford and Lincoln vehicles through June 2. 🇺🇸 New “From Americ

Industry experts, economists, and automakers seem in alignment on President Trump's newest tariffs: They will increase the prices customers pay for new cars and car parts, and—as a helpful knock-off effect—even on used vehicles,

With 25% tariffs on all imported vehicles having just gone into effect, Ford is jumping on the opportunity to double down on the inflated appeal of domestic brands. Its new campaign, dubbed Ford Motor Company: From America, For America, extends employee pricing to all customers from now through June 2.

Ford offers employee pricing under 'From America, For America' campaign to all customers amid tariffs. Promotion includes savings on most 2024 and 2025 models. Electric vehicle buyers receive free home charger installation.

The "From America, For America" campaign that offers what is known as "A Plan" pricing is expected to run through June 2.