Chinese fast fashion giant Shein has re-entered India's market by partnering with Reliance Retail. The brand, now Singapore-based, offers affordable fashion products via its app, which sees strong uptake in India.

Shein's re-entry to the Indian market comes with strict terms, which include saving all data within the country.

After speculations over its return in the Winter session of the parliament in December, the Chinese fast fashion brand Shein has marked a return in India. This came to pass courtesy of the retail arm of one of the most consequential conglomerates in the country,

Shein, a brand known for its vast selection of low-cost Western fashion, was among several Chinese apps banned in India in 2020 due to data security concerns following a border dispute between the two

Chinese fast fashion giant Shein has re-entered the Indian market under a licensing agreement with Reliance Retail, nearly five years after the app was banned amid a diplomatic dispute between India and China.

Shein, the global fast-fashion brand, has made its return to India with a dedicated mobile app, nearly five years after being banned in 2020. The app, launched by Reliance Retail, is now available on Android and iOS,