A couple's reaction to being on the big screen at a Coldplay concert led to an awkward moment, and a viral reaction from Chris Martin.

Well, something of the sort occurred at the Coldplay concert at Gillette Stadium Wednesday night and “awkward” doesn’t begin to describe the moment.

Tech firm Astronomer was the subject of memes and misinformation after a video allegedly of its CEO and HR chief at a Coldplay concert went viral.

Several professional sports teams have had some fun with the moment, poking fun at it through posts on social media.

The clip exploded on Instagram, and not just Coldplay fans almost the entire Internet is hooked on the viral video.

During their Boston concert, CEO of Astronomer was seen on the kiss cam with the company's HR chief and two were allegedly having an affair.

They rapidly turned their backs to the camera, but their apparent awkwardness only captured the attention of Coldplay frontman Chris Martin. 'Oh look at these two!' the 48-year-old singer joked mischievously. 'Oh what? Either they're having an affair ...

On Wednesday night, the Coldplay concert at Gillette Stadium in Massachusetts went viral. However, it was not because of the band. Instead, during the show, the kiss cam caught Astronomer CEO Andy Byron and his co-worker in an alleged affair in a video ...