Sony has struck a "strategic business alliance agreement" with Bandai Namco, further strengthening its ties to Elden Ring and FromSoftware. The partnership was announced on July 24 after Sony purchased a 2.5% stake in Bandai Namco. Both companies have made it clear that anime and manga are the main focus in this partnership.

Sony acquires 2.5% stake in Bandai Namco for $464 million as entertainment giants partner to expand anime and manga IP globally in booming market.

Sony and Bandai Namco announced a strategic partnership that makes the console maker a 2.5% shareholder in FromSoftware's publisher.