Sony has struck a "strategic business alliance agreement" with Bandai Namco, further strengthening its ties to Elden Ring and FromSoftware. The partnership was announced on July 24 after Sony purchased a 2.5% stake in Bandai Namco. Both companies have made it clear that anime and manga are the main focus in this partnership.

Sony acquires 2.5% stake in Bandai Namco for $464 million as entertainment giants partner to expand anime and manga IP globally in booming market.

Sony's CSO stated that the goal of this partnership is to create diverse content and experiences that exceed expectations.