In November, the same outlet reported that Apple had launched the project under the codename "Atlas," with the goal to build a pair of advanced, AR smart glasses, perhaps in order to compete with Meta's promising "Orion" prototype.

The latest cancellation casts doubt over Apple’s future AR plans.

This project has reportedly been cancelled, after internal testing established that the device would not be market worthy.

According to a new leak, Apple has pulled the plug on a project that allegedly hoped to produce lower-cost augmented reality glasses after the project seemingly couldn't meet executive expectations.

Apple is no longer developing augmented reality glasses designed to pair with the Mac, reports Bloomberg's Mark Gurman. Apple wanted to

The tech giant cancels its code-named initiative after battery life and performance challenges stalled its sleek, everyday-use augmented reality eyewear. Apple just hit another snag in its effort to find a foothold in the headset market targeting everyday users.

Apple’s long and choppy journey toward releasing a commercially available set of AR glasses just hit another snag. According to Bloomberg’s Mark Gurman, the company has killed a second set of prototype smartglasses designed to connect directly to its Mac computers.

Apple wanted the AR Glasses to work with iPhones, but technical limitations with CPU power and battery life made that impossible. And company shifted its focus toward a Mac-compatible version.

Apple Inc. has canceled a project to build advanced augmented reality glasses that would pair with its devices, marking the latest setback in its effort to create a headset that appeals to typical consumers.