In the age of hyper-awareness and cultural accountability, one fashion ad can set off a firestorm. That’s exactly what happened with American Eagle’s latest campaign featuring actress Sydney Sweeney.

American Eagle shares have soared following the release of Sydney Sweeney's jeans advert - despite a furious backlash on social media. The brand posted the ad last week as part of its autumn advertising rollout,

Sydney Sweeney’s recent ad collaboration with the renowned clothing and accessories retailer, American Eagle, has landed her in controversy again. The global brand recently released a series of advertisements featuring the actress,