Actress Sydney Sweeney’s provocative new ad campaign for American Eagle leans into retro sexiness — and it’s sparking debate about eugenics and ‘wokeness.’

Sydney Sweeney’s sexy persona came out in a recent American Eagle campaign touting her “great jeans” — but the ad sparked controversy and backlash amongst social media users. From claims of over-sexualization to accusations of promoting eugenics,

Sydney Sweeney's latest campaign with American Eagle took an unexpected turn this week when what was meant to be a feel-good denim commercial instead became a viral punchline. The ad, featuring the Euphoria actress promoting the brand's jeans,