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Supporting the growth of new and disruptive businesses. Innovation fuels success. Powerful data fuels emerging technology. That’s why Nielsen invests in …
There are tools, like ROI measurement, that help you realize impact. But what if you could get an earlier indicator of success, too?
A:
Unique reach is the unsung ROI hero, letting you effectively identify brand-new potential customers quickly. In fact, a 2022 Nielsen study of 15 brands and 82 digital...
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