At Amateur Football Alliance we believe in the Power of Allies—the strength that comes from unity, collaboration, and mutual support. Our mission is to build meaningful partnerships that empower individuals, organisations, and communities to achieve more together than they could alone. We want to bring all abilities together through football. We want to create friendships and happy memories from football experiences; We want to bring the enjoyable experience of football in the Amateur FA to more people; We want to use the power of Amateur FA football to improve the health (physical and mental) and wellbeing of as many people as possible.